According to Facebook data “people comment more than 10 times more on Facebook Live videos than on regular videos”
What is Facebook Live? It is a new feature offered by Facebook which lets users share live video with their friends, followers and public on Facebook pages. In addition, live video can be streamed in Facebook Groups and Events.
With exponentially growing mobile usage and prominence of social media users watch and create more video content than ever before. As a result, today one third of online activity is spent watching video. Cisco predicts that by 2020, 80% of all consumer internet traffic will be from watching video.